Some of you or your kids might have just started your animal crossing journey as the newest social activity amid the COVID lockdown. In fact, it was estimated that the global video game market generated over USD 150 billion in revenue by the end of 2019. Within video gaming, eSports, also known as Electronic Sports, which often takes the form of organized, multiplayer video game competitions has evolved over the last decade, into a significant, professional industry already. Global revenue in esports is estimated to be over 1 billion US dollars, and China currently accounts for about 20% of it. In this mini-webinar, we hope to share with you the latest interest findings about the virtual land of video gaming, eSports, and live streaming in China!