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Asia metaverse – the coming of age of virtual influencers
If the KOLs (key opinion leaders) have stormed the world with livestreaming and short videos globally in recent years, the metaverse is bringing on a new cohort of KOLs across Asia – virtual influencers. In fact, Asia is already seeing very rapid growth of virtual influencers, given the high internet penetration, digital economy and demographic tailwinds across the region. From Korea, China, Japan to Singapore, Malaysia and Thailand, brands and marketers across industries are increasingly ready to adopt and experiment, especially those targeting young consumers. In fact according to Jing Daily estimates, of the 80% of Chinese netizens following online celebrities, over 60% follow virtual idols and over half spending at least RMB500 a month on related purchases. Virtual KOLs also are said to often have interaction rates three times higher than their real counterparts. In this article, we shall share more about this coming of age of virtual influencers in Asia, with a deeper dive into the observations in Korea where the virtual influencers are bringing important new elements to the K-pop industry.
2022年9月9日
If the KOLs (key opinion leaders) have stormed the world with livestreaming and short videos globally in recent years, the metaverse is bringing on a new cohort of KOLs across Asia – virtual influencers. In fact, Asia is already seeing very rapid growth of virtual influencers, given the high internet penetration, digital economy and demographic tailwinds across the region. From Korea, China, Japan to Singapore, Malaysia and Thailand, brands and marketers across industries are increasingly ready to adopt and experiment, especially those targeting young consumers. In fact according to Jing Daily estimates, of the 80% of Chinese netizens following online celebrities, over 60% follow virtual idols and over half spending at least RMB500 a month on related purchases. Virtual KOLs also are said to often have interaction rates three times higher than their real counterparts. In this article, we shall share more about this coming of age of virtual influencers in Asia, with a deeper dive into the observations in Korea where the virtual influencers are bringing important new elements to the K-pop industry.
2022年9月9日

Updates on Premia FactSet Asia Metaverse and Innovative Technology Index (previously Premia FactSet Asia Innovative Technology Index)
Metaverse has rapidly become a buzzword in the recent year, with significant development in technologies, user base and content around the world. In fact, many of the related Metaverse themes have long been among the sub-sectors covered by the Premia FactSet Asia Innovative Technology Index that our namesake ETF tracks. With the FactSet RBICS technology, it is possible to overcome the constraints and sometimes mislabelling of traditional GICS sector definition, and identify the relevant themes at more granular level including for technology conglomerates with multi-disciplinary functions. As part of the ongoing review, the index was recently updated and renamed as Premia FactSet Asia Metaverse and Innovative Technology Index (AMIT) to better reflect the core elements and spirits of the strategy. In this article we discuss more about the rationales behind the update, and how the strategy captures the innovative technologies and metaverse related opportunities in Asia.
2022年6月16日
Metaverse has rapidly become a buzzword in the recent year, with significant development in technologies, user base and content around the world. In fact, many of the related Metaverse themes have long been among the sub-sectors covered by the Premia FactSet Asia Innovative Technology Index that our namesake ETF tracks. With the FactSet RBICS technology, it is possible to overcome the constraints and sometimes mislabelling of traditional GICS sector definition, and identify the relevant themes at more granular level including for technology conglomerates with multi-disciplinary functions. As part of the ongoing review, the index was recently updated and renamed as Premia FactSet Asia Metaverse and Innovative Technology Index (AMIT) to better reflect the core elements and spirits of the strategy. In this article we discuss more about the rationales behind the update, and how the strategy captures the innovative technologies and metaverse related opportunities in Asia.
2022年6月16日