Our Beliefs

3 core beliefs drive our thinking:

There is enormous
scope for innovation in
Asian ETFs, and opportunities
 to introduce global best
practices for Asia.

Asian investors
shouldn’t have to trade
in New York or London
to find the best products the 
ETF industry has to offer.

Investors deserve
better Asian solutions 
than available today and
technology allows us to
make them a reality.

Our goal is simple yet bold – to reshape the landscape for ETFs in Asia.

We are starting by building ETFs that better serve your needs.Like active managers, we will apply fundamental screens to our portfolios and pick the best
companies. Like ETF managers, we will build products that are low-cost, efficient and easy to trade.

In short, we build a smarter way to invest.